I absolutely love browsing Sephora’s reviews, so when newer products haven’t had time to catch on and collect feedback yet, I’ll admit I feel a little lost. How do you know which new goodies to invest in without being able to read dozens of comments?
Well, I did all the hard work for you and combed through the retailer’s latest drops in the haircare section and settled on the top 21 products I think will sell insanely well. Some are new launches from cult-favorite brands like Oaui, while others are more up-and-coming labels that are definitely worth making room in your medicine cabinet for. Scroll down for my predictions—your hair will thank me later.